I run a couple of websites for non-profits (like this one), and naturally we like to keep the costs low. Last year, we bought a domain name from GoDaddy for $0.99, but now it's time to renew - for $17. This isn't something that is going to break the bank, but it's 17x more expensive to own this domain this year compared to last. And since our "brand" isn't tied to the domain name, can't we just buy another one very similar to this one for a buck and permanently redirect the old one to it? Will we lose visitors in the process?